CIMB-Principal Asset Management
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CIMB-Principal Asset Management
Equity Research Process
Equity Research Process

In researching the attractiveness of a company or its “stock score”, we take into account three main factors:
  • Management
  • Valuation
  • Franchise Analysis
In evaluating a company’s management, we look at three main components:
  • Execution of Business Plans
  • Management of Capital
  • Transparency of Strategy and Operations
The metrics used to determine valuation include:
  • Industry Specific Benchmarks
  • Market Relative Measures
  • Absolute Valuation Methodologies (DCF, EVA, DDM)
To assess if the franchise value of the business we take into account the:
  • Customers
  • Competitors
  • Regulatory Environment
  • Potential Substitutes
  • Impact of Technology
  • Suppliers


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