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CIMB-Principal Asset Management
Fixed Income Research Process
Fixed Income Research Process

In researching the attractiveness of a company’s bond, we take into account three main factors:
  • Management
  • Valuation
  • Franchise Analysis
In evaluating a company’s management, we look at three main components:
  • Execution of Business Plans
  • Management of Capital
  • Transparency of Strategy and Operations
The metrics used to determine valuation include:
  • Credit Analysis
  • Yield Curve Analysis
  • Facility Structure
In conducting a franchise analysis of the business we take into account the:
  • Customers
  • Competitors
  • Regulatory Environment
  • Potential Substitutes
  • Impact of Technology
  • Suppliers


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